Tips for Businesses...

I thought I'd post a few things that I've learned for gaining more business.

First, you need to follow up with your customers. After they've made their purchase, you need to stay in touch. Statistics say that for every month you are not in contact with them, you lose 10% of your influence. So after 10 months, it's like you never did business with them at all, and they could easily go somewhere else next time.

Did you know it costs 6-7 times more money to gain a new customer than to keep an existing one? I've been trying to explain this to the businesses I visit and most understand, but there's a couple who just don't get it.

Anyway, here's what I've been telling them to do:

1.) After a purchase, send them a Thank You card a week later.

2.) Get a coffee pot, set it up where the customers can serve themselves, and about a month after purchase, send them a card inviting them to come in, grab a free coffee, and just chat. During this chat, learn as much as you can about them, learn about their kids, etc. Make a FRIEND out of them!

3.) A month or so later, send a card to them saying business is good, but not great, and you'd really appreciate it if they know of anyone who could use your service, if they could refer them to you. Because of what you did above, you are not a business promoting itself, you are a friend asking for help!

4.) If they do refer someone to you, send them a card with a gift or a gift card inside, thanking them.

You've not only made a new friend, you now have a new salesman, someone who will refer old friends to their new friend.

The more I learn about the usefulness of SendOutCards, the more excited I get. I can't wait for others to get excited enough to become Distributors so we can talk about this stuff!

Anyway, off I go to change the world!